The Pantry

Pulse

Log the week. Watch the bowl move. Open the right tools.

Visual brief

How the mark should move

Two clips, six seconds each. Match this when you shoot — steam first, then the pour, then hold. No trending audio.

Feed. Locked-off bowl, three wisps, then the pour. No text on the first frame. No trending audio.
Stories and TikTok. Same clip, taller crop. Six seconds. Room tone only.

This week's heat

Log the native numbers after you post. Saves and shares weigh more than visits. Likes stay off the card on purpose.

Posted

0/7

Saves

0

Shares

0

Visits

0

What to count

Ranked, on purpose

  1. 1

    Saves and shares

    They kept the tip. They sent the bowl to someone.

  2. 2

    Profile visits and directions

    The walk-in. Google Business sits here too.

  3. 3

    Watch time on steam clips

    Not view count. Did they stay for the pour.

  4. 4

    Which pillar won

    Today's bowl vs. pantry tip vs. slow mood.

  5. 5

    Hour of day

    Confirm or override the studio's posting windows.

Food-brand benchmarks

If you're under this, reshoot

Instagram

3.1%

engagement

Dining and hospitality. Saves beat likes.

TikTok

4%

engagement

Food brands sit near the top. Watch time is the tell.

Facebook

0.15%

engagement

Use it for the neighbourhood, not the vanity number.

Small accounts

4.7%

TikTok, under 10k

Smaller rooms talk more. Don't chase follower count first.

The shelf of tools

Open these. Don't buy a suite yet.

Sunday, twenty minutes

Close the week like this

  1. 1Open native analytics. Log saves, shares, visits, watch time for each day.
  2. 2Circle the pillar that ran hottest. Cook next week around that, not around likes.
  3. 3Watch the steam reel once. If this week's clips don't match it, reshoot the stills.
  4. 4Leave the first comment on anything still live. Then close the laptop.